Forget juice and flavoured water, Coke and Diet Coke are really upping the game for our favourite fizzy drink.
After Diet Coke announced the snazzy new designs and flavours like twisted mango, fiery cherry, and zesty blood orange, Coca-Cola has added two trendy new tastes.
Georgia Peach Coke and California Raspberry Coke have just joined the carbonated drink family, and are said to be ‘locally inspired’.
The fruits in the drink have been sourced from Georgia and California and come in 12-ounce bottles instead of cans.
Which is good news because drinking coke out of the bottle always did taste better than when sipping from a can.
Not only will the new designs have the signature Coca-Cola cursive letters – one of the world’s most recognised logos – the bottle caps will also match their flavours.
And there’s something quite artsy about the look, as the bottles also each have a hand drawn peach and raspberry on the side.
The drinks are meant to reflect the brand’s ‘handcraft heritage’ as it hopes to have better ingredient transparency with its consumers.
Coca-Cola Innovation’s Senior Brand Manager Lilian Norton told Beverage Daily the company knows customers ‘want clear ingredient information’ and are ‘shopping local and eating loca’.
While it might have noble intentions, a company as global as Coke might never be considered local to most.
According to a post on the Coca-Cola website, the company’s research and development team worked with almost 9,500 consumers and tested more than 30 flavor options, most of which were fruit-based.
It might not be the healthiest drink, but a fruit infusion seems to be their answer to meeting the demand of health drinks.
Healthy or not, it still remains a firm favourite, and will be available in stores, bars, and restaurants soon.