Food

Coca Cola, the world’s largest soft drink company, is launching an alcoholic Coke

Coca Cola, the world's largest soft drink company, is launching an alcoholic Coke
Caption: Coke Alcohol

Forget about ordering a rum and coke, because soon you’ll be able to order an alcoholic version of a Coca-Cola drink.

We’re not sure if there was generally a huge demand for it but the soft drink company thinks it’s a good time to part from its 125-year tradition of supplying just the carbonated stuff.

It’ll be the first time the brand is experimenting with an adult drink and follows the popularity of Japanese alcopops, (flavoured beverages with low alcohol content).

Known as Chu-Hi, low alcohol drinks are hugely popular in Japan and available in vending machines, which could explain why Coca-Cola is attempting to tap into the market.

The plans were revealed by Jorge Garduno, the company’s Japan president, on the website.

He said: ‘We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.

‘Coca-Cola has always focused entirely on non-alcoholic beverages, and this is a modest experiment for a specific slice of our market.’

Chu-Hi cans are typically made with a distilled white spirit, which is mixed with carbonated water and a flavouring, containing between 3% and 8% volumes of alcohol.

They’re already available in a range of fruity flavours, including green apple, lemon-lime and peach and plum.

But because they get the best things, it’s unlikely alcoholic cokes will be available outside Japan.

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Coca-Cola really seems to be upping their game, possibly due to the decline of sales as younger generations (its prime demographic), are becoming more body conscious and shun sugar a lot more.

After Diet Coke announced snazzy new designs and flavours like twisted mango, fiery cherry, and zesty blood orange, Coca-Cola added Georgia Peach Coke and California Raspberry in an attempt to reinvigorate interest.

Will you be trying the new range?

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Original Article

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