Ah, nothing like a choice selection from McDonalds to provoke the same competing flushes of satisfaction and boiling shame.
Predictable pleasures, with predictably guilt-ridden consequences.
The midnight Big Mac, the breakfast McMuffin scoffed in silence after dark on Zone 2 high streets, or on the concourse of Victoria Station at sunrise. One of lifes unchanging guilty pleasures.
Well not for long, at least not in the High Street Kensington branch, which is transforming into an exclusive, reservation-only pop-up for one night only on 15 August.
We know, its pretty tough to wrap your head around. However, it gets a bit more explicable when you consider its due to tie into the launch of the burger chains Signature Collection: a set of upmarket alternatives to the classic menus Quarter Pounders and Fillet O Fishes.
Its an immersive experience designed to appeal to the Insta-happy crowd.
Anyone brave enough to book the VIP experience at High Street Ken will be ushered into the restaurant by the dulcet tones of a string quartet, and escorted to their table by dedicated waiters.
The menu might not be Michelin approved ultra-high-end, but it doesnt sound too bad. Choose from a classic, BBQ or Spicy Signature Burger – served under a silver cloche by white-gloved butlers. Were not quite sure if it extends to Coke Zero in crystalline decanters, though we wouldnt be surprised at this juncture.
Youll be pleased to know that it isnt the first time old McDs have road-tested a high-class concept; last Valentines Day witnessed the birth of the three course McValentines Night in Newcastle at 20 quid-a-head. Truly, we live in an age of wonders.
Where and when
Where: 108/110 Kensington High St, Kensington, London W8 4SG
When: 15 August 2018
How to book: To reserve a place at the luxury concept restaurant sign up here on 8 August 2018