‘Pieces that are going to last’: Erdem x H&M collection hits stores

Your ads will be inserted here by

Easy Plugin for AdSense.

Please go to the plugin admin page to
Paste your ad code OR
Suppress this ad slot.

Not as cheap as H&M’s usual designer tie-ups, Erdem’s collection for the high street focuses on quality wardrobe classics

Leopard-print coats, pyjama sets and sequinned ballgowns are set to be the signifiers of style this party season if the launch of Erdem’s collaboration with H&M is anything to go by.

The highly anticipated collection went on sale on Thursday morning. And while there were queues from midnight on Wednesday at H&M shops nationwide, far from the pushing, shoving and even police cars seen at its previous launches, a ticketing system – splitting shoppers into 14 groups of 20 with 10-minute time slots from 9am to 12.30pm – resulted in a civilised atmosphere: queuers could get their wristbands, head off to a nearby coffee shop to warm up, and come back at their allotted time.

Continue reading…Original Article

[contf] [contfnew] [hhm]The Guardian[hhmc] [contfnewc] [contfnewc]

Related Posts

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.