Sneakerheads are used to paying out big bucks for limited edition trainers.
It’s part of the course.
And what self-respecting kick addict would want to miss out on Pharrell’s latest design project with Chanel and Adidas?
He’s designed a pair of limited edition sneakers to celebrate Chanel’s takeover of Colette Paris – and only 500 of them will be released.
Yep, 500 pairs and already over 120,000 people have applied to get their grubby mitts on one.
They’re set to sell for around £800 (WTF) but Pharrell thinks they could start fetching up to £30,000 (WHAT THE ACTUAL HELL).
Not that he understands why anyone would pay so much for a bit of fabric and rubber.
‘At the end of the day, they’re just shoes,’ he tells WWD.
But he’s not mad in his estimation.
Pairs of the recent Adidas collab with N.E.R.D Hu NMD are already going for $10,000 (£74,987) on resale and there are even fewer of the Pharrell ones available.
‘Officially, it’s the first time to my knowledge that the Chanel name has appeared on a product made by another brand, so it’s true that this makes it something very special,’ says creative director of Colette, Sarah Andelman.
The lucky 500 will receive confirmation emails on Thursday with instructions for purchasing the shoes.
Good luck to all concerned, both for your trainer collection and overdraft.