Despite everything youve been told, chilling red wine could actually make it taste better.
Research found that almost half of people in the UK have never even tried chilled red wine and only 8% actually prefer to drink it during the hotter summer months because they think it doesnt coll you down like other drinks.
37% of those surveyed by Cono Sur Bicicleta said they prefer to drink rosé when it gets hot.
So for red wine drinkers, its good news – you can enjoy your Pinot Noir and still keep cool.
Leading British etiquette and wine experts have today revealed that red wine lovers should be drinking their favourite tipple chilled this summer, despite over a third of Brits thinking that chilling red wine is wrong, and 29 per cent think it goes against wine etiquette.
Philip Sykes, Principal of The British School of Etiquette says chilled red wine is a secret that many Brits are missing out on: Many people think that chilling red wine is a faux pas but this is definitely not the case, it just depends on the type of wine. Lighter reds such as a Pinot Noir you would usually chill to between 10 and 15 degrees.
In Mediterranean countries, it has long been customary to drink the lighter reds slightly chilled and we in the UK are moving in the same direction. On a balmy summers day there is nothing better than placing a bottle of Pinot Noir in the fridge and enjoying a nice chilled glass of red wine. Its not only perfectly acceptable but will also bring out the flavours beautifully.
Master of Wine, Alistair Cooper, explained why it works. He said: Enjoying certain red wines chilled shouldnt seem like a strange idea.
If you think of the fruit characters you often encounter with lighter, fruitier styles of red wines, like Pinot Noir: strawberries, raspberries and cherries, they are all fruits that youd enjoy on a summers day straight out of the fridge, and the same goes for the wine. Chilling the wine down really helps those fabulous fruit character to sing and shine.