Heres proof that cutting down on plastic doesnt have to be a boring slog.
Nestle is trying out a replacement for plastic packaging thats actually fun as well as environmentally friendly.
Over in Japan (where KitKats are a big deal, FYI, and come in a load of fancy flavours), a number of mini KitKats will ditch their plastic packaging in favour of paper.
This isnt just any old paper. This is paper that comes with instructions for making a paper crane, to encourage customers to use their packaging for origami rather than just chucking it away.
If you dont fancy fiddling around with folding, though, you can pop this paper wrapping straight in the recycling bin.
But isnt it a nice idea to create an incentive around using less plastic, and to make packaging feel less disposable?
The whole idea is encouraging reuse and repurposing, which are concepts we can all get behind.
Nestle says that by making this change on its big bags of miniature KitKats, it expects to save 380 tonnes of plastic every year.
The initiative is part of the companys commitment to only use 100% recyclable and reusable packaging by the time we hit 2025. Earlier this year the brand launched a snack bar in completely recyclable packaging that degrades in a marine environment within six months. Considering normal snack packaging would take 450 years to degrade, thats quite the improvement.
Now can someone bring these ideas to the UK and make them more widespread?
Wed like an excuse to buy more chocolate, and doing some origami whilRead More – Source