London, Europe Brief News – A new campaign has been started to urge the government to defend artists’ rights with increased AI in Entertainment Industry.
Actors may lose jobs as the entertainment business increasingly uses artificial intelligence (AI).
Equity, the creative workers’ union, is concerned about using AI in entertainment and wants the government to do more to safeguard employees.
According to the organization, many projects now use the pictures, voices, or likenesses of dead actors or actresses.
According to Equity, automated systems have grown due to their cost savings and ease.
Equity’s General Secretary, Paul W Fleming, said performers’ fears are valid, adding that further AI usage might have “dystopian ramifications” and harm the business.
Entry of AI in Entertainment industry
“The rise of artificial intelligence in the entertainment business is causing alarm among musicians and other performers. He stated that the bosses are trying to enhance revenues by replacing qualified experts with AI systems,” he stated.
Furthermore, this new technology must benefit workers, not just employers, from checkout tills to feature films and contact centers to video games.
Performers are losing their jobs!
According to a recent union study, over two-thirds (65%) of performance feel AI technology threatens job chances. Among audio artists, this percentage jumped to 93%.
Equity claims many artists working with AI are underpaid or not paid at all. Also, many artists don’t even know about their rights before signing contracts.
However, the Equity poll found that 79% of actors who have done AI work felt they didn’t fully grasp their rights.
Importantly, the union claims that performers’ images, voices, and likenesses are increasingly in use without their consent. And that deep fake technology compounds the problem.
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Stop AI From Stealing the Show!
Equity has started a new campaign to encourage the government to better support performing artists. Celebrities including Talulah Riley, Bev Standing, and Lord Clement-Jones CBE have endorsed the Stop AI Stealing the Show initiative.
The initiative wants the government to update the UK’s copyright laws to keep up with the entertainment and creative sectors.
The movement wants to revise the 1988 Copyright, Designs and Patents Act to safeguard performers against AI-made performance syncretization and provide image rights for employees.
Similar to Equity, Equity urges the government to do a study on artificial intelligence and performers’ rights. Moreover, Lord Clement-Jones said new technology shows the UK’s copyright and IP laws require urgent change.
Conclusion
Rapid technological advancements have made AI systems more accessible than ever before, and if utilized properly, they may benefit the UK workforce.
However, with the increase of AI in Entertainment industry, the jobs of Industry artists are in danger. If the UK government wants to become a worldwide AI and creative powerhouse, it must prioritize the rights of performers and other creatives.
