Location Sciences Group PLC's (LON:LSAI) announcement of its first customer (InMarket) for its Verify Audience platform is an encouraging step, suggests broker Shore Capital.
The Verify Audience platform checks the validity of location-based audience segments so can work in conjunction with Verify Proximity, which validates the real-time locations of mobile devices as digital advertising campaigns are delivered.
"This, importantly, broadens the appeal of the Verify product suite to agencies, brands and suppliers, and gives Location Sciences access to the audience segment industry, which is a significant part of the overall location-based advertising market," said the broker.
Shore Capital believes that Apples launch of iOS14 this autumn is likely to bring about a similar evolution of the location-based advertising market as iOS13 did last year.
LSAI has, therefore, been focusing on positioning its (properly consented/audited) products as providers of both brand safety and data safety solutions, it said.
As these solutions will use a full-SaaS platform, the quality of the reveRead More – Source
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