Moscow, Europe Brief News – The Russian fast food chain that was formerly McDonald’s in the country has revealed its new logo as it prepares to reopen its restaurants from Sunday.
The new branding features a circle and two lines, which are said to represent a burger and two French fries.
The chain will operate under a new name, which has not yet been approved, and also feature new menu names.
In May, McDonald’s said it would pull out of Russia over the Ukraine war.
McDonald’s withdrew from Russia – after more than three decades of trading there – over the war in Ukraine, becoming one of the largest global brands to exit the country.
Businessman Alexander Govor, who already owns 25 restaurants in Siberia, agreed to buy all 847 McDonald’s branches.
Mr Govor has agreed to keep on all of the company’s 62,000 Russian employees on equivalent terms for at least two years.
The sale, for an undisclosed sum, comes after McDonalds had traded in Russia for more than three decades.
Before announcing that it was leaving Russia, McDonald’s had operated in the country for more than 30 years.
The fast food giant opened its first Russian restaurant in Moscow in January 1990.
The first store in Pushkin Square saw hundreds of customers queuing outside of it – with many waiting hours for their first taste of the famous American burger.
It was seen as a key moment in the opening up of the Soviet Union’s economy as the Cold War was coming to an end.
