Brussels, Europe Brief News –According to a report from Protocol, the firm that owns Tiktok, ByteDance, is becoming serious about entering the virtual reality (VR) field. VR refers to the virtual reality industry. According to a person with knowledge of the subject, the outlet was informed by the corporation that it intends to spend “loads of money” to produce material connected to virtual reality.
Tiktok Investing in VR
A significant amount of ByteDance’s spending is on personnel acquisition. Pico, a Chinese virtual reality headset manufacturer that ByteDance purchased last year, has just posted more than forty job openings, as observed by Protocol. Most positions, such as a head of virtual reality game strategy and a game operation manager, are available at Pico Studios’ branches located on the west coast in California and Washington. Other available posts, such as an optical engineer and a systems design electrical engineer, indicate that Pico is planning to emphasize the company’s virtual reality (VR) gear.
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Pico To Develop a Presence in the US
Pico has a long way to go before reaching his full potential. The protocol also cites Pico’s head of consumer sales listing as a possible indication that the latter aims to develop a presence in the United States. According to the job description, candidates will be “responsible for the sales and marketing of Pico’s total product in the US consumer market,” according to the job description.
ByteDance has the bandwidth to give Pico the push it needs to compete with the handful of popular headsets supplied by Meta, HTC, Valve, and PlayStation in the United States. Pico still has a lot of growing to do. The Pico Neo 3 Link, the flagship all-in-one headset of the brand, was released in Europe in May and had a price tag of € 449 (about USD 472).
Meta Quest 2
Its specifications are somewhat comparable to those of the 256GB version of the Meta Quest 2, which sells for $399 (as opposed to the 128GB version that sells for $299). Both headsets feature the same amount of storage space, a resolution of 1832 by 1920 for each eye, and a Snapdragon XR2 processor. The Neo 3 Link, on the other hand, comes with an additional headset strap (a $ 49 accessory sold separately for the Quest 2) and a DisplayPort connection instead of a USB-C connection, enabling improved image quality when hooking up the headset to your personal computer. Both of these features are standard on the Neo 3 Link.
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The Takeaway
According to many claims in the media, the parent firm of Tiktok, ByteDance, is most certainly getting ready to enter the virtual reality (VR) market.
A report from Protocol has been cited by a person close to the situation as evidence that ByteDance intends to spend “loads of money” on material connected to virtual reality.
