EBN- A recent trend on the social media platform has become the subject of discussion online, it is the ” Asoka” trend.
Since Saturday, social media has been flooded with videos embracing Indian bridal makeup and vibrant colors, and artists dance to ‘San Sanana.’
Inspired by the 2001 Bollywood film “Asoka,” starring Kareena Kapoor, the Asoka makeup trend is all about recreating beauty looks inspired by traditional Indian weddings – clothing, make-up and hairstyles – as they appear in block buster Indian movies.
Music is also a must have in many videos, with makeup artists and influencers dancing or singing to the tune of “San Sanana,” one of the film’s best-known songs.
Asoka makeup is a very dramatic makeup look, featuring warm and vibrant tones. The eyes are surrounded by thick black lines, done with kohl or eyeliner, enhanced with thick mascara and warm, vibrant tones (often gold and bronze) on the lids. Eyebrows are thick and showy, while lips are luscious, lined with pencil and finished with gloss or lipstick.
The face is finished with a very light foundation, sometimes even taking a white tinge, accompanied by pink blush and dark contouring lines under the cheekbones, on the forehead and under the jawline.
There are several South-Asian influencers behind this trend. Let’s mention, Sita Suwarnadwipa, who has over 240,000 followers, and whose video has exceeded 77 million views on TikTok.
Some videos made later by creators from diverse backgrounds have now surpassed 100 million views, accompanied by tens of millions of likes.
This is the case of Lenie Aycardo, who created two versions of the trend. Tamil versions have also emerged, such as that of Canadian influencer Dhivya Sri. To date, the hashtag #Asoka counts over 130,000 posts.
